Courtesy: Paramount
An intelligent B&O home speaker that autonomously self-orients to provide a curated, immersive audio experience and employs a new visual styling to appeal to younger affluent buyers, ensuring Bang & Olufsen's future success and brand relevancy.
*This product is not an actual product of Bang & Olufsen and is used, along with any trademarks, brands of copyright materials of Bang & Olufsen for demonstration purposes only, as a student project.
The Future of
Bang & Olufsen
Brand Strategy, Industrial Design
8 Weeks
Date:
Fall 2023
Role:
Market Research, Brand Audit, Strategy, ID, UX.UI
Market Research, Brand Audit, Strategy, ID, UX.UI
Market Research, Brand Audit, Strategy, ID, UX.UI
Coming Soon
Coming Soon
Coming Soon
B&O Brand Strategy
Brand Audit
Design Criteria
Strategy
Visual Strategy
Generative Research
Trend Contrasting
Product Concepts
AI Ideation
Concept Development
Styling