Intelligent Home Audio System

Courtesy: Paramount

An intelligent B&O home speaker that autonomously self-orients to provide a curated, immersive audio experience and employs a new visual styling to appeal to younger affluent buyers, ensuring Bang & Olufsen's future success and brand relevancy.


*This product is not an actual product of Bang & Olufsen and is used, along with any trademarks, brands of copyright materials of Bang & Olufsen for demonstration purposes only, as a student project.

The Future of
Bang & Olufsen

Brand Strategy, Industrial Design

8 Weeks

Date:

Fall 2023

Role:

Market Research, Brand Audit, Strategy, ID, UX.UI

Market Research, Brand Audit, Strategy, ID, UX.UI

Market Research, Brand Audit, Strategy, ID, UX.UI

©2024 Tate Shafer

All Rights Reserved

©2024 Tate Shafer

All Rights Reserved

Coming Soon


Coming Soon


Coming Soon


B&O Brand Strategy

Brand Audit

Design Criteria

Strategy

Visual Strategy

Generative Research

Trend Contrasting

Product Concepts

AI Ideation

Concept Development

Styling

©2024 Tate Shafer All Rights Reserved

©2024 Tate Shafer All Rights Reserved